and the remaining
There are various channels of communication between the manufacturer and the consumer, and the seller and the buyer – traditional media, television, radio, outdoor advertising and points of sale. The only and main task of all these channels is to capture the attention of the potential consumer and encourage him to take the necessary action – what is said in the advertising message (buy, order, try and so on).
Thousands of authors and trainers in different languages around the world are constantly trying to tell how to achieve this. Continue reading