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Statistics of search queries Google, Yandex, Rambler

The selection of search queries (the so-called keys, keywords) – those for which people want you to be found – is one of the most important and time-consuming moments in the work of any SEO-optimizer, and this article aims to facilitate this difficult process.

It’s not a secret for anyone that a correctly composed title (title) of an article and further repetition of words from the title of the article in the body of the article itself make your work very remarkable and noticeable for search engines. And here this is where the obvious question arises, how to choose the right keywords, tags for the entire article, so as not to make a mistake and not optimize it for a low-frequency query, the frequency of which in Runet, for example, is 10-15 per month . It’s a shame because it will be for the time spent. A reliable solution in this situation will be for us statistics of search queries of various search engines.

Since we are working in the Russian-language segment of the Internet, we’ll optimize it for the appropriate search engines (which have their share of popularity in RuNet), and these are Google (32%), Yandex (54%), Rambler (11%), Mail.ru.

So, let’s go in order, indicating the addresses of these very statistics of search queries for each of the search engines described above and clearly realizing that it is these statistics that will help us decide on the selection of key (tags) words for our web page.

Google Adwords is a powerful tool from Google, kindly provided for use by SEO-optimizers, which provides complete statistics on Google search queries in the selected region for the selected language. When analyzing your request, it also displays all kinds of query variations similar to yours.
Rambler Adstat – the most comprehensive statistics of search queries on the Runet, and not only in the Rambler search system, taking into account the geography of queries (registration is required) and for any month of the year. The most complete statistics at the moment in Runet.
Yandex wordstat – statistics of search queries exclusively from the Yandex search engine. When analyzing a query, it also displays all kinds of query variations, similar to yours.
Mail.ru – statistics of search queries on mail.ru (at the moment it does not work)
In principle, some would probably turn a blind eye to mail.ru, because his search engine is not very popular among the three others, but the number of users of this service is already so large (after all, mail.ru is the most popular resource in RuNet) and the navigation from this site is carried out (judging by statistics) so often that I recommend taking into account its statistics of search queries .

Further, we assume that you have already opened 4 bookmarks with the specified addresses. Let’s start with Google statistics, as the most complete and voluminous. We select the language and country of interest to us: russian, Russia, respectively, and enter the approximate request already made up in the head using the brain storm. Google as a good search engine will immediately offer us heaps of variations of this query and show the approximate number of such queries over the past two months.

From here, in accordance with Google’s recommendations, we’ll correct our request, or we’ll choose its option altogether and go find happiness at Rambler’a, which provides the most complete statistics of Runet’s search queries at the moment. Also, his statistics are good in that when forming a query, you can use complex syntax, such as: top-up * + wmr + credit *, where * is any ending of a word.

Here, in principle, we can already almost finally decide on the final version of the key phrase, since the statistics of mail.ru and Yandex are not so complete. But still, to be completely convinced of the correctness of the query using the same scheme, we will visit the last two search statistics, thus forming the final version of the key phrase.

What you need to pay attention to:

Query competition. The higher the number of input of this query in search engines, the more difficult it will be to compete, i.e. if the request is high-frequency then it will be more difficult to go on it to the top. Think about whether you can withstand competition at the level to get to the first page, since the position on page 3 on a highly competitive request is unlikely to bring you the desired result. To represent your competitiveness, I advise you to simply drive the request into the search engine and carefully study the top sites in the search results: including PR and TIC pages, compliance with the subject of the request, the density of keywords on the page, linking to this page. Do the same for the first and tenth sites in the SERP, and you’ll have some idea if you should go there. If even the tenth site has PR4 and TIC200, then you might want to choose a less competitive request for yourself.
The length of the request. By forming a short focused request, you automatically give all 5-7% of the keywords in the body of the article to this particular request, that is, the only key phrase will be repeated in the article – it’s your title, which will significantly increase your chances of reaching the top in ranking.

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