There are various channels of communication between the manufacturer and the consumer, and the seller and the buyer – traditional media, television, radio, outdoor advertising and points of sale. The only and main task of all these channels is to capture the attention of the potential consumer and encourage him to take the necessary action – what is said in the advertising message (buy, order, try and so on).
Thousands of authors and trainers in different languages around the world are constantly trying to tell how to achieve this. Continue reading
Today I’ll tell you that no one ever told anywhere and never. After reading this article, you will understand how links work and how the link purchase scheme is built.
Let’s start with the theory.
Links have a big impact on website promotion in Yandex TOP. I think it is unnecessary for anyone to explain.
But how do they help for TOP?
It is generally accepted that in order to promote on any request you need to buy links with direct anchors. Continue reading
Well, for starters, let’s answer the question “What is CTR?” Ctr is an indicator of clickthrough rate, the ratio of the number of clicks to the number of impressions. The more – the more effective advertising and, as a consequence, greater earnings.
The CTR rating is one of the most well-known tools for evaluating the effectiveness of a banner, although its widespread use does not seem to me to be quite adequate to the tasks of advertising campaigns. Continue reading